You are you own personal brand and your reputation is based on what people perceive and believe of you. Here are 10 of the most damaging things that can leave a negative impression of you or your organization:
1. Comments about your job, especially complaints about the organization or boss.
2. Snarky remarks about your customers or clients.
3. Drunken photos showing poor judgement such as nudity, groping of friends, rude gestures and extreme drinking. What may seem hilarious and spur of the moment can re-surface at the worst of times and leave a lasting impression. Is it behaviour you would want an employer to see? The same goes for drunken status updates or posts.
4. Facebook updates and photos that show what a great time you are having after you have said you were sick or had an emergency and could not fulfill an obligation or make it into work.
5. Any kind of dramatic interaction between you and another person whether they are your friend, family or colleague.
6. Opinions that could label you as sexist, racist, intolerant or worse. Depending on your organization’s policies this could impact your employment. In September 2013, three Toronto firefighters were fired due to inappropriate tweets that the employer found to be degrading to women and not acceptable for city employees.
7. Personal information that could help out a criminal. Anything about your bank account, expensive new purchases, daily schedule, when you will be away and what your password may be.
8. Saying "I'm having a party! Share and bring all your friends". Things can get out of hand quickly.
9. Your daily minutiae. We don’t need to know that you woke up, had coffee, used the washroom and watched the Price is Right.
10. Updates from your Facebook linked games and media. Posts of Farmville requests and Candy Crush levels are downright annoying. It may be amusing to learn through Facebook that you have been catching up on Breaking Bad on Netflix, but you may not want everyone to know you’ve been on the couch all day.
Most of these are common sense but it's surprising how often you see updates that make you shake your head. What are some other things that should never be shared?